jueves, 7 de junio de 2012

The author that I admire of social anthropology

Garcia Canclini is my favourite author in the theory culture. I think that he have a marxist tradition but in the basic terms, in for example, the class division of the society. I can say that he is not culture materialism but his theory is based in the great importance of the economics aspect in the configuration of the culture or ideology.

His theory say that exist some called the popular culture in a  relation of opposition to the dominant class in the great societies or our societies. The dominant class intent to reproduce this ideology to the people through the symbols, messages and daily life. This is reproduce in the daily life in the case of the symbols through the advertising, education and mass media, and in the everyday relationships through the institucional hierarchy, the relations with the boss in the case of the workers, and even in the relation of competition with our friends. I can relation this with the ¨micro fisic of the power¨ theory of Foucault, of the reproduction of the dominant values in the all everyday social structure of the system.

In this situation, the popular culture is the all meanings, relationships and powers of the people, creating under the relation of domination. This can be the aspiration of will be the rich class, the identity in opposition of they or in the case of very marginal people, the constituion of alternative power or one for the destruction of the bourgeois State.