Garcia Canclini is my favourite author in the theory culture. I think that he have a marxist tradition
but in the basic terms, in for example, the class division of the
society. I can say that he is not culture materialism but his theory is
based in the great importance of the economics aspect in the
configuration of the culture or ideology.
His theory
say that exist some called the popular culture in a relation of
opposition to the dominant class in the great societies or our
societies. The dominant class intent to reproduce this ideology to the
people through the symbols, messages and daily life. This is reproduce
in the daily life in the case of the symbols through the advertising,
education and mass media, and in the everyday relationships through the
institucional hierarchy, the relations with the boss in the case of the
workers, and even in the relation of competition with our friends. I can
relation this with the ¨micro fisic of the power¨ theory of Foucault,
of the reproduction of the dominant values in the all everyday social
structure of the system.
In this situation, the popular
culture is the all meanings, relationships and powers of the people,
creating under the relation of domination. This can be the aspiration of
will be the rich class, the identity in opposition of they or in the
case of very marginal people, the constituion of alternative power or
one for the destruction of the bourgeois State.